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P Prroommoottiinngg ttrraaddiittiioonnaall ffoooodd pprroodduuccttss
i inn MMaazzoovviiaa rreeggiioonn,, PPoollaanndd
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C Coonntteexxtt
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with its different tastes and varieties.
Other traditional products of the area were also exhibited
Local Action Group ‘Together for Radomka’ covers six
Other traditional products of the area were also exhibited
at the stand: honey from the Morawski family apiary
Local Action Group ‘Together for Radomka’ covers six
rural areas located in Poland’s Mazovia Region (Jedlińska,
at the stand: honey from the Morawski family apiary
(Pasieka Murawscy), bread baked from natural sourdough
rural areas located in Poland’s Mazovia Region (Jedlińska,
Przytyk, Przysucha, Wieniawy, Wolanów and Zakrzewo).
(Pasieka Murawscy), bread baked from natural sourdough
from the bakery ‘Wacyn’, apples and naturally cloudy
Przytyk, Przysucha, Wieniawy, Wolanów and Zakrzewo).
from the bakery ‘Wacyn’, apples and naturally cloudy
The LAG has been part of the Rural Development
juices produced by ‘Smaczek from Valley Radomka’, which
The LAG has been part of the Rural Development
juices produced by ‘Smaczek from Valley Radomka’, which
Programme since 2008, implementing a number of
is the Sadowniczy Holding run by the Bankiewicz family
Programme since 2008, implementing a number of
is the Sadowniczy Holding run by the Bankiewicz family
initiatives, aiming to increase the area’s attractiveness and
from Komorow. Others included fruit and vegetable
initiatives, aiming to increase the area’s attractiveness and
from Komorow. Others included fruit and vegetable
economic development. It has done this through local
preserves made by ‘Krokus’ company from Pajakow, and
economic development. It has done this through local
preserves made by ‘Krokus’ company from Pajakow, and
activities and use of the area’s unique natural, cultural
sausages produced by the Pysiak family from Zdziechow.
activities and use of the area’s unique natural, cultural with its different tastes and varieties.
sausages produced by the Pysiak family from Zdziechow.
and historical assets.
and historical assets.
2. Creation of the Culinary Trail of Southern Mazovia.
LEADER - AVRUPA BİRLİĞİ’NDEKİ BAŞARILI UYGULAMA ÖRNEKLERİ 2. Creation of the Culinary Trail of Southern Mazovia.
Culinary heritage was one of the key aspects. The project
Culinary heritage was one of the key aspects. The project
The main activities were preparing a multimedia film and
focused on developing and promoting local products, The main activities were preparing a multimedia film and
focused on developing and promoting local products,
a publication presenting the leading producers of the
entrepreneurs, and competitions for the best regional a publication presenting the leading producers of the
entrepreneurs, and competitions for the best regional
region’s culinary heritage.
Geleneksel Gıda Ürünlerini Tanıtmak products of Radomka Valley. It also participated in events region’s culinary heritage.
resel ürünlerde markalaşma gibi pek çok konuda
Geleneksel Gıda Ürünlerini TanıtmakGeleneksel Gıda Ürünlerini Tanıtmak
products of Radomka Valley. It also participated in events
eğitim kursları ve atölye çalışmaları düzenlendi.
dedicated to agricultural and food products - both
3. The organization of training courses, workshops and e-
dedicated to agricultural and food products - both
3. The organization of training courses, workshops and e-
Yöresel ürünlere yönelik yarışmalar düzenlendi.
traditional and regional.
PROJESI traditional and regional. learning opportunities.
learning opportunities.
PROJESIPROJESI
23 eğitim kursuna 213 kişi katılım sağladı ve yeni
A series of training courses and e-learning opportunities
A series of training courses and e-learning opportunities
bilgi ve beceriler kazandıran atölye çalışmala-
O Obbjjeeccttiivveess
O Obbjjeeccttiivveess
were organised: the role of traditional products in rural
rı yapıldı. Yerel ve bölgesel ürünlerin üretimi ile
development, beekeeping, traditional meat production
development, beekeeping, traditional meat production
To launch a strong brand to sell local and traditional
1. 1. To launch a strong brand to sell local and traditional were organised: the role of traditional products in rural
ilgili faaliyetler kurmaya odaklanan e-öğrenme
and processing, culinary workshops with a focus on
products from Southern Mazovia in a more efficient
products from Southern Mazovia in a more efficient and processing, culinary workshops with a focus on - -
kursuna 70’ten fazla kişi katıldı. Mazovia Mutfak
traditional cuisine of the Radom region, traditional and
way. traditional cuisine of the Radom region, traditional and
way.
İzi, yerel üreticilerin tanıtımını ve görünürlüğünü
local products in quality food systems, and use of culinary
local products in quality food systems, and use of culinary
arttırma amacıyla başlatıldı. Multimedya filmi
2. 2. To enable producers to cooperate and to promote heritage in rural tourism and agro-tourism, as well
To enable producers to cooperate and to promote
heritage in rural tourism and agro-tourism, as well as as
Proje kapsamında; yerel ve geleneksel ürün-
hazırlanarak sosyal medya platformlarında pay-
rural entrepreneurs, farmers and producers involved workshops dedicated to the production of cheese and
rural entrepreneurs, farmers and producers involved
lerin tanıtımı kapsamında yerel ürünlerle
workshops dedicated to the production of cheese and
laşıldı. Bölgenin mutfak mirasının önde gelen
in the production of high quality traditional and related products, and a workshop dedicated to marketing
in the production of high quality traditional and-
ilgili pek çok yarışma, festival ve fuara katı
related products, and a workshop dedicated to marketing
üreticilerine sunulan bir kitapçık yayınlandı. Gü-
regional products using traditional methods and and branding of traditional products.
regional products using traditional methods and-
lım sağlandı. Yerel ağ (Mazovia Mutfak Mira
and branding of traditional products.
ney Mazovia’nın en iyi yerel ve geleneksel ürün-
recipes. sı Yolu) oluşturulması kapsamında, bir mul- 4. Organisation of a culinary contest
recipes.
leri için bir mutfak yarışması düzenlendi, başarılı
timedya filmi ile bölgenin mutfak mirasının
3. To organise activities to show residents of rural 4. Organisation of a culinary contest
To organise activities to show residents of rural
3.
olanlara ödüller dağıtıldı.
önde gelen üreticilerine ilişkin bir sunum ha-
Southern Mazovia the possibilities for setting up The best dishes and traditional products made using
The best dishes and traditional products made using
Southern Mazovia the possibilities for setting up
zırlandı. Geleneksel ürünlerin kırsal kalkın-
14 Bin 300 Avro tutarındaki toplam proje maliye-
businesses related to the production of regional ‘Przytycki peppers’ were nominated for the culinary
‘Przytycki peppers’ were nominated for the culinary
businesses related to the production of regional
madaki rolü, arıcılık, geleneksel et üretimi ve
tinin, 9 Bin Avrosu LEADER tarafından karşılan-
products. The activities would allow them to develop contest.
contest.
products. The activities would allow them to develop
knowledge, skills and qualifications in manufacturing,- mıştır.
işlenmesi, kırsal turizmde mutfak mirası, yö
knowledge, skills and qualifications in manufacturing,
along with developing a marketing plan to promote
along with developing a marketing plan to promote
products.
products.
4. To build a network and Culinary Heritage Trail of
4. To build a network and Culinary Heritage Trail of
Mazovia, which will make traditional and regional
Mazovia, which will make traditional and regional
production more visible to attract more customers.
production more visible to attract more customers.
A Accttiivviittiieess
A Accttiivviittiieess
1. Promotion of local and traditional products.
Detaylı bilgi için: http://www.razemdlaradomki.pl/ 1. Promotion of local and traditional products.
https://enrd.ec.europa.eu/projects-practice/promoting-traditional-food-products-mazovia-region-poland_en Participation in the Fair of Tastes of the Regions, which
was organised in Poznan on the 24-27 September 2016.
Participation in the Fair of Tastes of the Regions, which A
was organised in Poznan on the 24-27 September 2016. A 25
stand was set up under the theme of ‘Mazovian fragrant
stand was set up under the theme of ‘Mazovian fragrant
pepper’ where ‘Przytycki peppers’ were promoted along
pepper’ where ‘Przytycki peppers’ were promoted along
2
2