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LEADER - AVRUPA BİRLİĞİ’NDEKİ BAŞARILI UYGULAMA ÖRNEKLERİ
Geleneksel Gıda Ürünlerini Tanıtmak
Geleneksel Gıda Ürünlerini TanıtmakGeleneksel Gıda Ürünlerini Tanıtmak
PROJESI
PROJESIPROJESI
Radomka’yla Birlikte yerel eylem grubu, Po-
lonya’nın Mazovia Bölgesi’nde bulunan altı
kırsal alanı kapsamaktadır. Yerel eylem gru-
bu, 2008’den bu yana Kırsal Kalkınma Prog-
ramı’nın bir parçası olup, bölgenin çekiciliğini
ve ekonomik kalkınmasını arttırmayı hedef-
leyen bir dizi faaliyet organize etmiştir. Bunu
yaparken de bölgenin eşsiz doğal, kültürel ve
tarihi varlıklarını öne çıkaran etkinlikler dü-
zenlenmiştir.
“Mazovia Mutfak Mirası Yolu” projenin önemli
bileşenlerinden biridir. Proje, Radomka Vadi-
si’nin en iyi yöresel ürünleri için yerel ürünler,
faaliyetler organize etmeye ve girişimcileri
desteklemeye odaklanmıştır. Aynı zamanda
hem geleneksel hem de bölgesel tarımsal
ürünlere yönelik etkinliklere katılmıştır. Pro-
jenin hedefleri sırasıyla şöyledir;
Detaylı bilgi için: http://www.razemdlaradomki.pl/
https://enrd.ec.europa.eu/projects-practice/promoting-traditional-food-products-mazovia-region-poland_en Participation in the Fair of Tastes of the Regions, which
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1. Yöredeki yerel ve geleneksel ürünleri daha
etkin bir şekilde pazarlamak için güçlü bir
marka oluşturmak,
2. Üreticilerin işbirliği yapmalarını teşvik et-
mek ve geleneksel yöntemlerle üretim
yapan yöresel ürün ve yemek üretimi sek-
törlerinde faaliyet gösteren kırsal girişim-
cileri desteklemek,
3. Yöre sakinlerine yöresel ürünlerin üretimi
ile ilgili iş kurma olanakları sağlamak,
4. Ürünleri tanıtmak için bir pazarlama faali-
yetlerinin yanı sıra imalatta bilgi, beceri ve
tekniklerini geliştirmelerine yönelik faali-
yetler düzenlemek,
5. Daha fazla müşteri çekmek amacıyla ge-
leneksel ve yöresel üretimin bilinirliğini ar-
tıracak bir yerel ağ (Mazovia Mutfak Mirası
Yolu) oluşturmaktır.
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i inn MMaazzoovviiaa rreeggiioonn,, PPoollaanndd
i inn MMaazzoovviiaa rreeggiioonn,, PPoollaanndd
C Coonntteexxtt
with its different tastes and varieties.
C Coonntteexxtt
Other traditional products of the area were also exhibited
Local Action Group ‘Together for Radomka’ covers six
Other traditional products of the area were also exhibited
at the stand: honey from the Morawski family apiary
Local Action Group ‘Together for Radomka’ covers six
rural areas located in Poland’s Mazovia Region (Jedlińska,
at the stand: honey from the Morawski family apiary
(Pasieka Murawscy), bread baked from natural sourdough
rural areas located in Poland’s Mazovia Region (Jedlińska,
Przytyk, Przysucha, Wieniawy, Wolanów and Zakrzewo).
(Pasieka Murawscy), bread baked from natural sourdough
from the bakery ‘Wacyn’, apples and naturally cloudy
Przytyk, Przysucha, Wieniawy, Wolanów and Zakrzewo).
from the bakery ‘Wacyn’, apples and naturally cloudy
The LAG has been part of the Rural Development
juices produced by ‘Smaczek from Valley Radomka’, which
The LAG has been part of the Rural Development
juices produced by ‘Smaczek from Valley Radomka’, which
Programme since 2008, implementing a number of
is the Sadowniczy Holding run by the Bankiewicz family
Programme since 2008, implementing a number of
is the Sadowniczy Holding run by the Bankiewicz family
initiatives, aiming to increase the area’s attractiveness and
from Komorow. Others included fruit and vegetable
initiatives, aiming to increase the area’s attractiveness and
from Komorow. Others included fruit and vegetable
economic development. It has done this through local
preserves made by ‘Krokus’ company from Pajakow, and
economic development. It has done this through local
preserves made by ‘Krokus’ company from Pajakow, and
activities and use of the area’s unique natural, cultural
sausages produced by the Pysiak family from Zdziechow.
activities and use of the area’s unique natural, cultural with its different tastes and varieties.
sausages produced by the Pysiak family from Zdziechow.
and historical assets.
and historical assets.
2. Creation of the Culinary Trail of Southern Mazovia.
2. Creation of the Culinary Trail of Southern Mazovia.
Culinary heritage was one of the key aspects. The project
Culinary heritage was one of the key aspects. The project
The main activities were preparing a multimedia film and
focused on developing and promoting local products, The main activities were preparing a multimedia film and
focused on developing and promoting local products,
a publication presenting the leading producers of the
entrepreneurs, and competitions for the best regional a publication presenting the leading producers of the
entrepreneurs, and competitions for the best regional
region’s culinary heritage.
products of Radomka Valley. It also participated in events region’s culinary heritage.
products of Radomka Valley. It also participated in events
dedicated to agricultural and food products - both
3. The organization of training courses, workshops and e-
dedicated to agricultural and food products - both
3. The organization of training courses, workshops and e-
traditional and regional.
learning opportunities.
traditional and regional. learning opportunities.
A series of training courses and e-learning opportunities
A series of training courses and e-learning opportunities
O Obbjjeeccttiivveess
O Obbjjeeccttiivveess
were organised: the role of traditional products in rural
development, beekeeping, traditional meat production
development, beekeeping, traditional meat production
1. 1. To launch a strong brand to sell local and traditional were organised: the role of traditional products in rural
To launch a strong brand to sell local and traditional
and processing, culinary workshops with a focus on
products from Southern Mazovia in a more efficient
products from Southern Mazovia in a more efficient and processing, culinary workshops with a focus on - -
traditional cuisine of the Radom region, traditional and
way. traditional cuisine of the Radom region, traditional and
way.
local products in quality food systems, and use of culinary
2. 2. To enable producers to cooperate and to promote local products in quality food systems, and use of culinary
To enable producers to cooperate and to promote
heritage in rural tourism and agro-tourism, as well
rural entrepreneurs, farmers and producers involved heritage in rural tourism and agro-tourism, as well as as
rural entrepreneurs, farmers and producers involved
workshops dedicated to the production of cheese and
in the production of high quality traditional and workshops dedicated to the production of cheese and
related products, and a workshop dedicated to marketing
in the production of high quality traditional and
regional products using traditional methods and related products, and a workshop dedicated to marketing
and branding of traditional products.
regional products using traditional methods and
recipes. and branding of traditional products.
recipes.
4. Organisation of a culinary contest
4. Organisation of a culinary contest
To organise activities to show residents of rural
3.
3. To organise activities to show residents of rural The best dishes and traditional products made using
Southern Mazovia the possibilities for setting up
Southern Mazovia the possibilities for setting up The best dishes and traditional products made using
‘Przytycki peppers’ were nominated for the culinary
businesses related to the production of regional ‘Przytycki peppers’ were nominated for the culinary
businesses related to the production of regional
contest.
products. The activities would allow them to develop
products. The activities would allow them to develop contest.
knowledge, skills and qualifications in manufacturing,
knowledge, skills and qualifications in manufacturing,
along with developing a marketing plan to promote
along with developing a marketing plan to promote
products.
products.
4. To build a network and Culinary Heritage Trail of
4.
To build a network and Culinary Heritage Trail of
Mazovia, which will make traditional and regional
Mazovia, which will make traditional and regional
production more visible to attract more customers.
production more visible to attract more customers.
A Accttiivviittiieess
A Accttiivviittiieess
1. Promotion of local and traditional products.
1. Promotion of local and traditional products.
was organised in Poznan on the 24-27 September 2016.
Participation in the Fair of Tastes of the Regions, which A
was organised in Poznan on the 24-27 September 2016. A
stand was set up under the theme of ‘Mazovian fragrant
stand was set up under the theme of ‘Mazovian fragrant
pepper’ where ‘Przytycki peppers’ were promoted along
pepper’ where ‘Przytycki peppers’ were promoted along
2
2